"Sustainability is the key to our survival on this planet and will also determine success on all levels". So goes a famous quote by a modern philosopher. Raziya Rasheed, a believer and advocate of sustainable principles, saw an opportunity in creating an export business out of sustainable products. Using materials like Coir, Korai Grass, Water Hyacinth and Jute (among others), her company Craftpair, started in 2014 in Kochi, uses traditional Indian handicraft techniques to create sustainable handmade home accessories. She supplies to the European and Middle Eastern market and is looking to ramp up production to 100 units. Living in Kerala, God's Own Country, inspired by the land's natural beauty, she is driven to make a mark with her sustainable products and offer a viable alternative to plastic.